Mansfields new initiative to succeed, appoint youngest chief executive in English Football

Sep 13th, 2011

When John Radford took over Mansfield Town just under 12 months ago he vowed to invest half-a million pounds into the struggling club’s coffers. This April he appointed a whole new board of directors and each of the five new executives vowed to invest 5-figure sums into the club.

The appointment of Duncan Russell as the new manager in December last year raised a few eyebrows amongst Stag supporters and his tenure only lasted 6 months, with new manager Paul Cox taking over in May. After a shaky start things seem to have settled down a little and with the club currently lying in 3rd spot after eight matches of the new season the supporters are probably warming up to Cox a little more. Radford’s latest appointment though, is the one that will undoubtedly bring the most attention to the club.

Carolyn Still At 29 years, Carolyn Still is the youngest chief executive in English Football. Her task is to raise the Stags profile and with it the clubs coffers, by “adding vibrancy and fresh ideas to our approach off the field”.

Still is no stranger to the business world having worked for Bulgari and Gucci in the fashion industry. The football arena though is a whole new challenge and Still has accepted it with the determination to make Mansfield commercially viable. “We must continue to work hard to ensure that our off-the-field commercial activity increases in an attempt to make the club self-sustainable.”